Finding the right tenant for your rental property can make all the difference in securing long-term stability and maximising your investment. But what exactly do tenants look for in a rental, and how can landlords ensure their property stands out? Here’s what matters most to renters—and how you can make your property more attractive.
1. Location, Location, Location
One of the top priorities for tenants is location. Renters often look for properties close to public transport, schools, shops, and employment hubs. Proximity to cafes, parks, and lifestyle amenities also adds appeal, particularly for young professionals and families.
✅ How to Attract Tenants: Highlight your property’s key location benefits in your listing. If it’s close to a major train station or in a sought-after school catchment, make sure to mention it!
2. Affordability & Value for Money
While everyone wants the best rental they can afford, tenants are also looking for fair pricing. If your property is competitively priced compared to similar rentals in the area, it will attract more interest.
✅ How to Attract Tenants: Research the local market and set a reasonable rent. Offering a slightly lower price than competitors or including extras like Wi-Fi or garden maintenance can make a big difference.
3. Modern & Well-Maintained Interiors
Nobody wants to live in a property that looks outdated or neglected. Tenants are drawn to clean, modern, and well-maintained spaces with functional layouts and quality finishes.
✅ How to Attract Tenants: Regularly refresh your property with a fresh coat of paint, updated fixtures, and deep cleaning between tenancies. Small upgrades like new blinds, modern lighting, or refreshed kitchen cabinets can increase appeal.
4. Safety & Security
Tenants prioritise safety, especially families and young professionals. Features like secure locks, well-lit entryways, and security screens can make a property more desirable.
✅ How to Attract Tenants: Invest in quality locks, security doors, and outdoor lighting. If your property has an alarm system or gated access, be sure to highlight this in your listing.
5. Outdoor Space & Pet-Friendly Options
With many renters looking for a place to relax outdoors, a private balcony, courtyard, or backyard can be a huge drawcard. Additionally, pet-friendly properties are in high demand, as many tenants struggle to find rentals that accommodate pets.
✅ How to Attract Tenants: If your property has a garden or balcony, maintain it well and showcase it in your marketing. Consider allowing pets with reasonable conditions—this can significantly broaden your tenant pool.
6. Parking & Storage
For tenants with cars, off-street parking or a garage is a major plus. Storage options such as built-in wardrobes, sheds, or extra cupboard space are also important, particularly for families and long-term renters.
✅ How to Attract Tenants: If your property has a garage, undercover parking, or extra storage space, highlight it in your listing. If not, consider adding built-in storage solutions where possible.
7. Reliable Property Management
Tenants want a landlord or property manager who is responsive, professional, and easy to communicate with. Poor management can be a major turn-off, even if the property itself is great.
✅ How to Attract Tenants: Work with a reputable property management team like KL Property Group to ensure prompt communication, regular maintenance, and a hassle-free experience for tenants.
Attracting quality tenants comes down to offering a well-maintained property in a desirable location at a fair price. By making small improvements and focusing on what renters value most, you can secure long-term, reliable tenants who treat your property with care.
Thinking of leasing out your property? Let’s chat about how KL Property Group can help you attract the right tenants!
📞 0458 075 521 | 📧 kristy@klpropertygroup.com.au
